Tuesday, June 4, 2013

Style Upgrade for Clarks + Eley Kishimoto


I enjoy a good makeover. A fabulous transformation. A success story.

Come onnnnn. We eat up the fact that we can REdefine ourselves, our lives, our relationships, our houses, our junked up and creeping hard drives! Bippity Boppity Boo! Fairy godmother it alllllllll.

    We all, society as a whole, are consumed by these transformations, glued to our televisions, phones, and laptop screens, scrolling through "before and after" photos and soaking up those ambush makeover segments. It gives us all something to hope for, aspire to, and someone to cheer on. Everything and everyone seems to warrant at least a little sprucing up, some tinkering with, if not an entire image overhaul. Speaking of, Lifebooker, anyone?

Minor to major, change is fascinating, whether for the "better" or simply just a variation from the norm.



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Speaking of, last week, as I'm walking around the Lower East Side, enjoying the sunshine before walking over the Williamsburg bridge to return home, I was playing with fire (shocker!) and mosey-ing in and out of some of the boutique shops in the neighborhood. I entered International Playground, and of course, I'm admiring all of the funky gear they have, and a pair of heels in the front window grabbed my attention, mainly, due to their black and white geometric print. My eye is always drawn to the bold, the beautiful, the black and white. Who makes these? I thought. But, I suddenly see that they have two labels. And one of them?

Clarks.
Clarks?
Yes, Clarks.  
Clarks, a brand known for the craftsmanship, quality and comfort of their shoes, had never been closely associated with fashion-forwardness or high style.
That's all been changing, though, in the course of the brand's overhaul and new designs, which you should, without a doubt, be checking out (YES, here). Some of their flats and heels would be perfect if you require comfort working or dancing the night away yet yearn for something other than grandma shoes or clogs or something else unmentionable.  
Can I get an upgrade, upgrade?!
Yes, Beyoncé, we can.
Clarks has been collaborating with other fashion designers, and their most recent endeavor has brought in British design duo Eley Kishimoto. Eley Kishimoto is adored by fans for their iconic prints on anything from accessories to apparel. So, combine the style elements and visual appeal of Eley Kishimoto with that of the craftsmanship of Clarks...Bam!
That's a relationship I can get into.
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As of now, I believe that this limited edition collaboration is predominantly available online HERE. International Playground, according to the salesman, is the only U.S. store that was able to nab a shipment of this collaboration. They've been flying off of their shelves and onto the feet of women from ages 21 to 65. They're a bit edgy but not overly so. The print is easily mixable with other colors, but I prefer mixing it with contrasting patterns and prints as well for a super modern, interesting look. Polka dots. Leopard. Stripes.
That's what I'm envisioning.  
Another fabulous color scheme in the collection:

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Image via Clarks
I'm loving these design collaborations between brands. It utilizes the strengths of various apparel and accessories lines and fuses them with others. The best of both worlds!
And, who would have thought? Clarks has blown my mind and redefined themselves as a stylish brand that I actually want to wear.
Well done.
Some of my picks from Clarks:
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